Culture.
Movement.
Belonging.
Culture. Community.
Movement. Belonging.
OFF:FORM is a community activation agency that designs culture-led experiences for those who exist beyond convention, championing individuality, inclusivity, and freedom of expression.
What started as a run club has become a multi-pillar platform spanning community, fashion, brand activations, corporate team building, and consultancy. We build communities rooted in connection, and create spaces where people belong before they perform.
Our free social run club — the living ecosystem at the heart of everything we do.
+End-to-end community-led brand activations. Brands come to OFF:FORM for relevance, trust, and cultural alignment.
+Merch as community activation. Culture you can move in.
+TRIVIA:QUEST — movement, trivia, and city exploration for corporate teams.
+We don't just run communities — we teach companies how to build them.
+Organic community
members in 6 months
Attendees at
every run
Views per brand
activation
Founder personal
platform reach
Social runs ending at a local café partner. Runners start with movement and close with coffee, matcha, and conversation.
+Style meets stride. Runners show up styled — our signature series where self-expression is part of the run.
+Built differently every time — shaped around your brand, your community, and your culture.
+Since we started OFF:FORM in Aug 2025, we've worked with over 40 partners, and counting.




















"We create spaces where people belong before they perform."
Andee Chua
Founder · OFF:FORM
10+ years of hands-on community-building experience across startups and MNCs. LinkedIn Top Voice with 130K+ personal platform reach. Andee leads OFF:FORM's consultancy arm — helping organisations build communities that last through strategy, culture design, and sustainable engagement.