A Community Activation Agency

OFF:FORM

Culture.
Movement.
Belonging.
Culture. Community.
Movement. Belonging.

Social Run Club Brand Activations Fashion · Experiences Consultancy
COMMUNITY FASHION RUN IN STYLE MOVEMENT BUILT FOR THE MISFITS BREAK:NORM MUSIC ARTS BREAK:FREE BELONGING QUEER-FRIENDLY COMMUNITY FASHION RUN IN STYLE MOVEMENT BUILT FOR THE MISFITS BREAK:NORM MUSIC ARTS BREAK:FREE BELONGING QUEER-FRIENDLY
Who We Are

OFF:FORM is a community activation agency that designs culture-led experiences for those who exist beyond convention, championing individuality, inclusivity, and freedom of expression.

What started as a run club has become a multi-pillar platform spanning community, fashion, brand activations, corporate team building, and consultancy. We build communities rooted in connection, and create spaces where people belong before they perform.

OFF:FORM — who we are

How We
Break:Form

01 ——
Community

Our free social run club — the living ecosystem at the heart of everything we do.

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02 ——
Activations

End-to-end community-led brand activations. Brands come to OFF:FORM for relevance, trust, and cultural alignment.

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Community

Our social run club is the centre of what we do. This is where trust is built, culture is tested, and community energy compounds.

4,000+ organic members in 8 months. 80–120 attendees at every run. And there's always 20–30% first-timers at each event — new faces, every single time.

At OFF:FORM, it's about the fashion, the community, and making meaningful connections. We are a run club — but it's never about the pace or how fast you run. There's just one rule: no army tanks, school tees, or marathon finisher tops. It's all about the intentionality of showing up for a run in style.

RUN:COFFEE · FASHION:RUN · CUSTOM:RUN Follow us @offform.rc
OFF:FORM community run
OFF:FORM community run
OFF:FORM community run
OFF:FORM community run

Activations

We design and execute community-led brand activations — end-to-end, from concept development and social media marketing to on-the-day run hosting and post-event amplification.

Partners include Salomon, Oakley, 2XU, CapitaLand, and more. A single activation typically achieves 50K+ views.

Brand Partnerships · Cultural Alignment
OFF:FORM brand activation
OFF:FORM brand activation
OFF:FORM brand activation
OFF:FORM brand activation
03 ——
Fashion

Merch as community activation. Culture you can move in.

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04 ——
Experiences

TRIVIA:QUEST — movement, trivia, and city exploration for corporate teams.

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05 ——
Consultancy

We don't just run communities — we teach companies how to build them.

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Fashion

We treat merch as another form of community activation. Fashion allows your community to wear the values, not just attend them. It's culture you can move in.

Limited, culture-led drops and co-branded wearable artifacts — from our own OFF:FORM gear to collaborations like Talking Toes × OFF:FORM.

Limited Drops · Co-branded Collections
OFF:FORM fashion
OFF:FORM fashion
OFF:FORM fashion
OFF:FORM fashion

Experiences

TRIVIA:QUEST is a guided 60-minute team experience blending movement, trivia, and city exploration. Open to all fitness levels. Inclusive, low-pressure, and genuinely fun.

Customisable themes for company events, IWD, culture weeks, and team offsites. Partners include AlphaSense, Realm, and AWARE.

Corporate · Team Building · TRIVIA:QUEST
OFF:FORM experiences
OFF:FORM experiences
OFF:FORM experiences
OFF:FORM experiences

Consultancy

OFF:FORM doesn't just run communities — we teach companies how to build them. Led by founder Andee Chua, with 10+ years of hands-on community-building experience across startups and MNCs.

We advise on community strategy & design, inclusive culture and belonging, and sustainable engagement models. Available as project-based consulting or monthly advisory retainers.

LinkedIn Top Voice · 130K+ Reach
OFF:FORM consultancy
OFF:FORM consultancy
OFF:FORM consultancy
OFF:FORM consultancy
4K+

Organic community
members in 6 months

80–120

Attendees at
every run

50K+

Views per brand
activation

130K+

Founder personal
platform reach

Our Social
Run Series

RUN:COFFEE

Social runs ending at a local café partner. Runners start with movement and close with coffee, matcha, and conversation.

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FASHION:RUN

Style meets stride. Runners show up styled — our signature series where self-expression is part of the run.

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CUSTOM:RUN

Built differently every time — shaped around your brand, your community, and your culture.

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RUN:COFFEE

Our RUN:COFFEE series partners with local cafés to create a different kind of Sunday morning experience. Runners start with a relaxed social run and end back at the café to connect over coffee, matcha, and conversation.

Partners include % Arabica, Bettr Coffee, PPP Coffee, A Good Swallow, Wildcard, and more. These activations help café partners drive footfall, brand awareness, and real in-store sales.

Sundays · Café Partnerships · Community
RUN:COFFEE
RUN:COFFEE
RUN:COFFEE
RUN:COFFEE

FASHION:RUN

Style meets stride. Our signature FASHION:RUN series is where self-expression is part of the run. Runners show up styled — because fashion is not a distraction, it's the point.

Past runs include our iconic Bandana Run with Salomon, blending fashion, community, and movement in true OFF:FORM spirit. It's culture you can move in.

Style · Self-expression · Movement
FASHION:RUN
FASHION:RUN
FASHION:RUN
FASHION:RUN

CUSTOM:RUN

CUSTOM:RUN is our fully adaptable social run format designed around the energy of your brand. From PIZZA:RUN to PET:RUN/WALK, SUNSET:RUN, pop-ups, launches, and community takeovers — we create culture-led experiences that feel intentional, memorable, and unmistakably OFF:FORM.

Built differently every time — shaped around your brand, your community, and your culture.

Brand Runs · Pop-Ups · Launches · Community Takeovers
CUSTOM:RUN
CUSTOM:RUN
CUSTOM:RUN
CUSTOM:RUN

Brands
We've Moved

Since we started OFF:FORM in Aug 2025, we've worked with over 40 partners, and counting.

Salomon
Oakley
2XU
PUMA
CapitaLand
CQ @ Clarke Quay
% Arabica
Bettr Coffee
PPP Coffee
Maxi Coffee Bar
Wildcard
Adler Provisions
Talking Toes
Blackmores
Elite Supplements
GXS
Glow Festival by Prudential
The Ordinary
ARKIVE
AlphaSense
"We create spaces where people belong before they perform."

Andee Chua

Founder · OFF:FORM

10+ years of hands-on community-building experience across startups and MNCs. LinkedIn Top Voice with 130K+ personal platform reach. Andee leads OFF:FORM's consultancy arm — helping organisations build communities that last through strategy, culture design, and sustainable engagement.

LET'S
WORK :
TOGETHER

Company

OFF:FORM PTE. LTD.

Email

offform.rc@gmail.com